When you first begin your blog, it can take a bit of time to find your direction, build your traffic, and grow your following. Just like any other skill, it takes time to figure out your exact direction. For me, it took a few years to really get to the bottom of my writing style. But eventually, we all find our way and discover the sort of blogger and writer we are most comfortable being. Some of us write with humor, some are more serious, and some balance in the in-between. Once we do find our way, what can we do about those older posts? You may not know this just yet – but your old content is a gold mine. All of those posts that you wrote during your first months of blogging, the ones that have next to no traffic to them – those posts can help boost your traffic.
Go Back + Re-Vamp
How can we improve and use them? I began thinking of this a few months ago after seeing one of my first posts. I cringed when I saw the short, impersonal, and unedited write-up I had posted, and I was confused by the haphazard image had chosen to represent my post. It didn’t match the content that I had recently posted, and so I decided to edit it. It took hours, but I went through post after post editing and updating what I could. I updated images, added in links, and then shared it again.