CHECK YOUR GRAMMAR/WRITING:
Let’s be honest, I am not a grammar-whiz. I can accept that I’ll likely never understand all the little ins and outs of the English language. What I can’t accept is sloppiness & laziness in my writing – the “u” instead of “you” and the “Whuddup” instead of“What’s up”. People want to read clear concise information and if you jumbled your posts with text-speak you’ll end up turning readers off your blog.
READ & RE-READ:
Proofread your content until you are completely at ease with what you’ve put out there. I also get Jeremy to read over my posts just to make sure I’ve caught all my errors & that my sentences all make sense. Have a friend, family member or significant other check over your writing and have them point out inconsistencies to you. By having someone else look at it & show you the errors you’ll learn from mistakes and be able to minimize them in future posts – maybe to the point when you can ditch your proofreader!
Don’t be afraid to show your quirky side. In fact, by having a bit more fun in your posts you are actually inviting the reader to get to know you a bit better, and everyone loves that!
Being honest about yourself, your life & your opinions creates a loyal reader-relationship that is comparable to a friendship. People want to get to know the real you so let them! Still, keep your life private, and always be safe (do not share your address or anything) but be honest if someone asks you a question about a styling or a beauty product. And always, always be honest with your reviews! If a particular item is hyped up and you don’t like it then say why you weren’t a fan.
RELATE TOPICS TO YOUR LIFE:
Keeping your topics relative to your life will keep your topics current and engaging.
When you’re writing an engaging post you want to solve a problem that people commonly have. If you have a solution to a common problem – share it!
Remember aspects of posts which you enjoy in other blogs. Chances are if you like it, your readers will too! For example, I like when I read beauty product reviews and the reviews are broken down into things like “price/ scent/texture” and so I now apply that format to my own posts.
WATCH YOUR LANGUAGE:
Just like in real life, swearing never gets you taken seriously. If you want your content to seem professional or even just interesting to a global audience then chances are you’ll want to stay away from all profanities. I also personally feel profanities in a post can be somewhat offensive and aggressive to read. I typically just exit out of the website as soon as I see that sort of language.
ANSWER & REPLY:
If you are getting emails or questions then be sure to answer them in a post. This way you’re writing about what your readers truly want to know.
Do you have any tips of your own? Comment below to add your thoughts & tips!