The key to a great blog is great content. While beautiful photos can help draw readers to your blog, its the content on the blog that keeps readers coming back.
That’s why it’s so important to focus on the types of content you want to create and the value it brings to your readership.
9 Ways to Create Great Content for Your Blog
Check Your Grammar
Let’s be honest, I am not a grammar-whiz. I can accept that I’ll likely never understand all the little ins and outs of the English language.
What I can’t get on board with is sloppiness & laziness in my writing – the “u” instead of “you” and the “Whuddup” instead of “What’s up”.
People want to read clear concise information and if you jumbled your posts with text-speak you’ll end up turning readers off your blog.
If you don’t feel super confident with your grammar, that’s okay. First of all, no one is expecting perfection – errors here and there are understandable. But, you can actually help yourself out by using helpful tools like Grammarly to check over your writing as you go.
Review Your Writing
Proofread your content until you are satisfied that there are no obvious or glaring errors. I also get Jeremy to read over my posts just to make sure I’ve caught all my errors & that my sentences all make sense.
Have a friend, family member, or significant-other check over your writing and have them point out inconsistencies to you. By having someone else look at it & show you the errors you’ll learn from mistakes and be able to minimize them in future posts.
Along with having someone review your work for any errors in the writing, it also can be helpful for pointing out questions or concerns you haven’t answered within the post. Sometimes I write a post and then Jeremy will say “well, what about this?” and it adds a new component to the post that I should be answering but didn’t think of myself.
Be Silly and Have Fun
Don’t be afraid to show your quirky side. In fact, by having a bit more fun in your posts you are actually inviting the reader to get to know you a bit better, and everyone loves that!
Be Transparent with Your Content
Being honest about yourself, your life & your opinions creates a loyal reader-relationship that is comparable to a friendship.
People want to get to know the real you so let them! Still, keep your life private, and always be safe (do not share your address or anything) but be honest if someone asks you a question about styling or a beauty product.
And always, always be honest with your reviews! If a particular item is hyped up and you don’t like it then say why you weren’t a fan.
Keep Your Posts True to You
Keeping your topics relative to your life will keep your topics current and engaging. It can be easy to hop on trending topics but if they don’t truly relate to your life and expertise then your content will feel disingenuous.
That’s not to say to not pay attention to trending topics – definitely do. But try to find ways to relate those topics back to your life and to your brand in a real and authentic way.
Be a Problem Solver
When you’re writing an engaging post you want to solve a problem that people commonly have. If you have a solution to a common problem – share it!
Sometimes people are afraid that if they share their tips, tricks, and expertise that it’ll diminish their brand because then others will know how they achieved something and it’ll make them no longer be the leader in that area of expertise. However, when you really think about it – not sharing your tips and tricks is what holds you back from being a leader.
Being the first to share a tip is the best way to be thought of as the ultimate expert in your niche.
Format Your Posts in a Readable Way
Formating your posts is so important for so many reasons but the main two are SEO and readability.
Formating and using headings properly will help google and other search engines crawl your site. And, formatting will also help break down components and questions within your posts so that readers can scan your posts more easily for the information they’re looking for.
Refrain from Swearing
This kind of depends on your branding and blog style but in general – swearing doesn’t make a website seem trustworthy or professional.
If you want your content to seem professional or even just non-offensive to a global audience then chances are you’ll want to stay away from all profanities.
I also personally feel profanities in a post can be somewhat aggressive to read. I typically just exit out of the website when I see that sort of language because it just doesn’t speak to who I am or the kinds of blogs I enjoy.
Respond to Questions
If you’re going through a creative lull then it’s time to reflect on what your readers are asking for.
If you are getting emails or questions in regards to a specific topic then be sure to answer them in an informative blog post.
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