Why I’ve Fallen out of Love with Instagram…
A few years ago, when Instagram first came out, I was pretty obsessed. I loved how creative the platform was, and how easy it was to connect with new as well as dedicated readers. For many bloggers, Instagram felt like that “ah-ha!” tool to really grow their platform and readership and so Instagram quickly blew up in the blogging world.
While I loved Instagram for my own blog, I also really enjoyed how it allowed me to discover other bloggers in my field. It’s actually how I found many of the bloggers that I now follow today.
But over the last few months, Instagram has changed, and frankly – my interest in it has completely nose dived. It’s no longer a tool for creatives, it’s challenging to find new creatives to follow, and the algorithm changes have hurt influencers across the board. I understand that Instagram wanted to eliminate some of the issues that were taking over the platform – like bots, etc – and I actually really liked that. I thought that it would build towards a more organic platform. But, then they also changed the algorithm to really highlight those who are your friends on both Facebook and Instagram. This took away the “randomness” of Instagram that I so enjoyed. Now, instead of seeing the blogger’s feeds that I am so addicted to, I am seeing the same photos and content that I already see on my personal Facebook page.
Now, let me be clear – I love my friends and family, and I adore seeing their posts. But for me, Instagram was not supposed to be Facebook – it wasn’t supposed to be so “personal”. It was supposed to be a place I could see inspiring photos, discover new bloggers, YouTubers, and photographers. But instead, it’s a mimic of our personal Facebook feeds.
Moving onto another core issue for many bloggers – Instagram was an excellent platform for bloggers to get the attention of brands. It created a great opportunity for many bloggers to work with brands that maybe they couldn’t previously. While I have tried to not get caught up in the “numbers game”, it can be hard when brands really do look at the numbers – followers, engagement, reach, etc.
The issue now is that because the algorithm has changed so drastically, so have the numbers. Before, my Instagram was growing pretty steadily, and it was exciting to build such a unique and engaged audience – it was like having new friends all around the world. But now, my Instagram account regularly drops in numbers, it’s extremely challenging to grow, and it seems like the are spikes and dips in followers because of so many people trying to “cheat” the algorithm. It’s disheartening.
I know this all sounds silly, but for bloggers – our content is really important to us. We spend time, put thought and effort into our blog posts, Youtube videos, and yes – our Instagram photos, too. When you see a platform that you’ve put so much time and energy into plummet, it can be a bit discouraging.
Now, I know it sounds like I am leading up to saying “I quit Instagram!” but I’m not. I do still see it as a platform with some value. I am lucky to have a very connected “insta-fam” and they keep me motivated to post and engage regardless of how my numbers are doing. But with that being said, I think that many bloggers (including myself) are slowly going to be stepping back from Instagram to focus on platforms that allow for further growth. I know with the end of one platform will come to a start of another, so I am excited to see what comes next.
For now, all I can say is that I am thrilled to be working on my Youtube channel – it has really brought me a whole new level of motivation and excitement to create content. I hope you all enjoy my new channel as well, and if you ever have any suggestions please feel free to comment them or email me directly. I am always looking to improve, and multiple sets of eyes are always better than just one when it comes to pointing out areas which need improvement.
Big hugs to you all!