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I currently get 1,480,322 views on Pinterest. Isn’t that wild?
That’s 1,480,322 opportunities to reach new people on Pinterest, and to hopefully create content that gets them interested in my blog. And, that’s exactly what happens: Pinterest makes up about 90% of the traffic to my blog.
When I first began blogging seriously, I had no idea how powerful and useful a tool Pinterest was for my blog. I would simply write content and hope that people would see it.
It wasn’t until I had my first random viral pin on Pinterest that I realized Pinterest could be the key to getting my blog seen.
But first… What is Pinterest?
To start, you may be wondering what Pinterest is exactly. Pinterest is a visual search tool.
I like to think of it as the visual google. On Pinterest, you can find all types of content such as recipes, DIY projects, home decor, fashion inspiration, beauty tips, blogging advice, and so on.
I personally used Pinterest for years. I have always been obsessed with home decor inspiration, discovering new recipes, and getting fashion inspiration on there.
It’s such an easy tool to use to find unique content – and looking back, I can’t believe I didn’t see just how powerful and helpful it could’ve been for my own blog.
How Can it Help My Blog?
Because Pinterest is a search tool, valuable and useful content will always be searched out.
So, if you’re creating content that helps people and you’re answering a question, then your pins will always be searched for.
Once you create a few rich pins for your posts, you’ll find that those pins will continue to provide your website traffic and interest.
As your pins become more popular, so will your website.
Let’s now talk about the growth I saw in those 14 short days:
So, here’s a screenshot of my Pinterest reach from January 10, 2019. I was reaching an average of 1,096,615 Pinterest users. Not too shabby, right? But then…
On January 23, 2019, I had reached a new high: 1,480,322 – Yes, nearly 1.5 million. That’s a 383,707 jump!
Pause for shock. (I know I had to!)
I couldn’t believe it – and yet I also kind of could. I had been putting more time and effort into using a helpful Pinterest tool. A tool I kept hearing would improve my traffic, reach, and following.
What’s the Secret?
But what brought my views up by nearly 400,000 (OK -383,707!)in just 14 short days? Well that my friends, is where my favourite not-so-secret tool comes in: Tailwind.
*These are my personal results, but Tailwind also publishes the Typical Results of Tailwind Members every year, so you can see exactly what the average growth rate looks like for their members*
Tailwind is a Pinterest approved partner that allows you to schedule all of your pins ahead of time.
You can also easily add other pins from pinterest to your schedule which helps keep your feed active and interesting.
These boards are where content creators in your niche will share their pinnable images, and where you can share yours.
For every pin you share to the group, you also pin one so that everyone increases their reach and their traffic.
Here are all the Tailwind Account Options:
As you can see, I just use the basic Tailwind and I’ve found great success with it. So much so, that I decided to add a powerup (which is an additional cost) to my account:
Power-Up Account Options:
Power-ups basically give you more freedom and options with your Tailwind Tribes.
So, now I can be a part of an unlimited amount of tribes (as where the basic version only allows you access to 5) and I can submit up to 200 pins a month to these tribes, unlike the basic account which only allows you 30.
*SmartLoops: Tailwind now also offers SmartLoops for an additional cost.
SmartLoops help you keep older pins circulating into your pinterest feed so that they don’t become “cold”.
You can use SmartLoops to reshare seasonal content, or simply to re-post your popular pins.
Create a Schedule
You’ll want to create an active posting schedule using Tailwind. Here’s an idea of my current Tailwind Schedule:
As you can see, I have my Tailwind schedule set up to pin multiple times a day. Each day, I have 1-2 of my own pins schedule so that they are continuously being shared and posted.
Since using Tailwind, and especially since adding the Power-Up to my account, I have seen immense growth in both my Pinterest accounts views and my blog’s traffic.
I am so impressed with Tailwind and wish I had tried it sooner!
If you’re not sure about joining Tailwind just yet – that’s OK! They actually offer a free trial which lets you schedule up to 100 Pins.
This way you can get a preview of how it works, and how it can help improve. your traffic.