The truth is, style blogs aren’t what they used to be.
Our once highly real and unedited online diaries are now becoming more and more streamlined to cater to the reader – you know, rather than just documenting yesterday’s salad. We’ve even began to change our titles from “Blogger” to “Creator” “Writer” “Editor” and “Founder”. Rather than simply being viewed as a blogger, we are now being called influencers and are being looked to by the industry as such.
A blog (once upon a time) was just a blog – an online journal available to the public to showcase your interests. It was the perfect little outlet for all of us looking to add a bit of creativity to our lives who couldn’t just quit our day jobs to pursue new exciting ventures.
When I first began my website back in 2012, I had no idea of the potential of blogs. I created The UU simply because I was unsatisfied with my life and the direction it was going. I have always considered myself a creative person, but that part of me was lost back in 2012 and I felt as though I had lost my way. The only way I could see getting that part of me back was by creating something just for me, an online space that would allow me to be creative.
Four years ago (five in October – yikes!), when I launched The Urban Umbrella thinking two things: 1) finally I had a creative outlet, and 2) I wish this could be my job. I dreamt about creating my own business, and about the freedom and excitement that could come from building my own career – but I never would of thought it be possible.
Style Blogs aren’t What they Used to Be – They’re BETTER.
The way Style bloggers now approach their blogs is more like online publications. Bloggers are becoming less like “bloggers”, and more like business owners – thinking strategically and treating their collaborations as business opportunities. Those who once simply created their websites out of a love for fashion have now been challenged to expand their skill set in order to stay relevant.
Bloggers have transitioned into being powerful marketers, photographers, creative writers, and brand developers. We’ve elevated the level of a simple online journal and turned it into something we can actually make a living off of. If that’s not a total #GirlBoss movement than I don’t know what is! (not that there aren’t #Guybosses out there, too!)
Bloggers as a whole have been challenged to channel all their creativity into building more beautiful and eye-catching content. They’ve raised the bar on brand awareness, extending their online reach, figuring out what exactly SEO is, and discovering how to best utilize Pinterest to the fullest extent.
So, when I hear people say “personal style blogs aren’t what they used to be” I say no, you’re right – they’re better.