Not only is Pinterest addictive to just be on, but it can also boost your websites daily traffic significantly.
During my first year of blogging, I had no idea just how helpful Pinterest could be for blog exposure. At the time, I did use Pinterest for my personal use but I rarely used it for blog promotion.
Once I began seeing traffic come from the few posts I had added to Pinterest I realized how quickly it could increase my readership & daily traffic.
Get Your How-To Posts on Pinterest ASAP
So first things first, write lots of helpful how-to posts! These posts always receive more attention on Pinterest because people love to find information that helps them in some way.
When you’re writing a post be sure to ask yourself: How can I turn this into a “How To” post? When you’re able to spin your content to be advice that is useful to your readers you’ll find that your posts gain more traffic, they are easier to market, and your Pinterest will blow up.
One thing to be sure of when you add your “how to” posts to Pinterest is that the images convey that it’s a “How to..” and not just the caption.
You want your image to instantly grab people’s eyes so that they will proceed to read the caption so you want your message to be loud and clear on your picture.
Here are some examples:
- How to Curl Your Hair
- How to Make Paper Flowers
- How to Create a Vision Board
Contribute to Group Boards
One of the best-kept secrets of optimizing your Pinterest traffic has to be Group Boards. Group Boards are run by a group of Pinterest users who all add their images to one specific board.
The boards often offer a larger audience for your Pins and can drive quite a bit of traffic to your website if used continuously.
Add a Pin-It Button to your Blog Images
When it comes to things that you want your readers to do, you want to make it easy and effortless for them. You don’t want them jumping through any hoops just to pin your post!
Adding a button to your pictures that appears when the mouse hovers over the image saying “PIN IT!” will encourage readers to pin your posts to their boards. This is such a great way to get promotion and have your content reach a broader audience.
Create Beautiful Rich Pins
For all my blog posts, I like to create a rich pin or two in order to best market the post on Instagram. Here are two examples of my pins:
Wait – what are rich pins?
Rich Pins are pins that show more information when clicked on to. So, for example, a recipe that has been pinned may just have the description you added to it, but if you apply for rich pins on Pinterest then Pinterest will grab more information from your site and make it available on the Pin. These sorts of pins help engage users.
Design Beautiful Rich Pins For Pinterest On…
Canva has a Pinterest template which is the optimal size for Pinterest, too (735 px x 1102 px) so you don’t have to worry about your pins being too small, wide, or long for Pinterest.
If you are a bit overwhelmed with idea of making your pins from scratch then don’t worry. Here’s a way to find beautiful Pinterest-ready templates:
Step 1: Go to Canva
Step 2: Click “Find Templates” on the Bottom Left Corner
Step 3: Type in “Pinterest Graphics”
Step 4: Pick a Template
These type of pins are great for showcasing guides, tips, and recipes.
** For fashion posts, be sure to upload clear images. Also, take note that the most re-pinned style posts are ones that do not include a person’s face, so be sure to post some images without your face to optimize your pin’s likeliness to be re-pinned.
I don’t know if there is any tooler quite as useful as Tailwind for growing your Pinterest account and getting traffic back to your website. It’s truly a game changer. You’ll definitely want to read my latest article on pinterest growth to find out more on how I grew my monthly Pinterest pageviews by nearly 400K and to learn how to use tailwind for Pinterest!