Whenever someone reaches out to me with a question on blogging, SEO, or traffic, one of the first things I ask them is “Do you optimize your images for Pinterest?”
It’s one of the easiest things to do to increase your traffic fast, and yet so often as bloggers we make the mistake of forgetting to optimize our images for Pinterest.
When I first started blogging I had no idea how important Pinterest was for building traffic.
I was addicted to pinning things that inspired me, or projects I wanted to try out but I thought Pinterest was simply just for fun.
I didn’t understand how to apply the magic of Pinterest to my blog to have it boost my traffic daily.
After quite a bit of time, (and a lot of research) I began to understand how powerful Pinterest could be for building a consistent traffic; and now, it is one of my top sources of traffic.
One thing I love about Pinterest is that it’s not only great for driving traffic to your newer posts, it is also an excellent tool to help keep your older content active too.
Older articles that you posted when you first started blogging likely only have a limited amount of page-views on them.
Using Pinterest you can make all of your posts a great source of traffic by continuing to post them on your various boards.
But before you begin using your old content, you first need to go back and optimize your images for Pinterest – and today I am telling you how!
Scroll down to find out how to best optimize your blog post images for Pinterest (Psst…and I am also sharing one tool you need to try ASAP to creating more beautiful pinterest images!)
How to Optimize Your Blog Post Images for Pinterest
Add a “Pin It” Button to your Blog
The first thing you’ll want to ensure is that your pins are easily pin-able from your blog posts.
I recommend you add the jQuery Pin It Button for Images plugin to your website.
You can even add your own custom pin-it buttons to your website with this helpful plugin!
To find beautiful Pin It buttons for free to add to your website, visit my Free Pin It Buttons Downloadable page. (Seriously, they are beautiful and will add a really lovely customized look to your website)
For Pinterest… Size matters!
If you’re not making your image size on your website Pinterest-friendly than you’re missing out big time on traffic
Have you ever gone on to Pinterest and really looked at how their layout is formatted? Well, go on now and check it out.
You’re probably noticing that the longer images are larger and more prominent. That’s because Pinterest is formatted in a way which images that are long rather than wide appear larger.
If a majority of your images are wide then you could be missing out on potential traffic. You want to have your images to be longer vertically so that they appear larger on the news feed.
The more your images stand-out on Pinterest feeds the more re-pins and likes you’ll get!
You want your Pinterest images to be 735 x 1102 pixels or longer. I alternate between this length and also 600 x 1600 pixels.
Now, 600 x 1600 is quite large, but because these pins are so large they take up more space in the pinterest feed which makes them more noticeable. This means they will show up and take up a large part of the feed and likely get repinned.
Add a Pin Description to Your Images!
When people go to pin your images to their Pinterest boards, you want to be sure that the description of the pin is enticing and optimized using keywords and popular search terms.
To add in a pin description that will auto-populate for pins when they are pinned, you’ll need to go into html mode and insert this after image URL :
data-pin-description=“ADD PIN DESCRIPTION”
So, here’s how the image code will appear once you add the data-pin-description section into your image code (in the text/html screen):
<img class=”IMAGE CODE” src=”IMAGE CODE” alt=”IMAGE DESCRIPTION” data-pin-description=“ADD PIN DESCRIPTION” width=”1050″ height=”696″>
When you add this into your images html, you’ll then be able to pin your images with the set description, like this:
A Free and Easy Tool to Use to Create Pin-Worthy Images
If you’re creating images like the ones in this post, then sign up for Canva. Canva is an excellent online tool for building unique images for your blog. I discovered Canva back when I was doing a little freelance work as a Social Media Strategist.
One of the girls I was working with asked if I had ever used Canva before, and since I wasn’t sure what she was talking about, I decided to look it up and see what exactly it was.
I quickly realized it was an incredibly useful and easy tool to use to quickly build advertisements, unique and beautiful resumes, and even my blogs media kit!
Best of all though, I discovered it was the ultimate tool for creating beautiful images for Pinterest.
Canva is so great because it really takes a lot of the work and thought out of figuring out which sizes work best for each social media outlet.
They list each social network and provide options for you to work within. I always use the Pinterest Graphic option because it auto-sizes it perfectly for pinterest.
If you’re having trouble designing your pins, don’t worry. They also have a section once you’re in the Pinterest graphic area called “templates” that’ll help get you started!