Each and every morning as I ride the train to work, I look to my favourite blogs to fill the commute time. It was during one of these mornings that it dawned on me just how important a mobile friendly layout is. The fact is, when I open a blog up on my phone and it doesn’t have a mobile-friendly layout I usually exit out pretty quickly. The images are small, the writing is tiny, and you have to zoom in and out to really see anything.
If the navigation of your website on a computer is important to you, then why wouldn’t your mobile template be just as high on your priority list? When your blogs layout is confusing and difficult to navigate you’ll immediately lose part of your readership. The goal is so make your layout – both on the computer and on a mobile device – to be easy to see and navigate to encourage your readers to stick around. Today I am talking about the importance of a mobile compatible layout, why you need one, and how to know if your website is considered “Mobile-Friendly” by google.
Why Your Blog Needs to Be Mobile Friendly
Capture the “On the Go” Audience
Like I mentioned in the beginning, I read when I am on the go. If your audience is from 18-24 or 25-34 than chances are a large part of your readership is comprised of students. Many students travel to and from school using public transportation – and what do people do on public transportation? They turn to their phones. Plus, when people are waiting or even are simply bored – they search on their phone. Captivate and engage your readers by having your layout easy for them to read during these times.
You Will See Your Traffic Increase
By offering your blog on a platform that’s easy to navigate while on the go, you open your blog up to a ton more traffic. The fact is, many people go on Pinterest, search on google, or flip through their favourite blogs on their phones and you want all of that possible traffic to land on your website and have them want to stick around. By considering your audience and their habits, you’ll be able to broaden and grow it and get an increased rate of traffic.
Your Blogs Bounce Rate will Shrink
Like I mentioned, many possible readers come from sources such as google and Pinterest used on their mobile devices – and if they land on your page to find a poorly mapped out website then they are going to bounce off it. By creating a layout that is mobile and user friendly you’ll be able to engage that audience enough that they won’t immediately hop off your website and you’ll be able to decrease your blogs bounce rate.
So, is your Blog already Mobile Friendly?
If you’re not sure if your current layout is mobile friendly then find out for sure on Googles mobile friendly test. This is an easy and quick way to discover whether or not your layout is easy to use on a phone.
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Great post! This is really helpful 🙂
Kayla
Sheer Beauty Blog
I agree we need a mobile friendly blog, most of my time is spent answering blogs while on the bus… like yourself if it's not friendly I close out and try to get back to it later… it is frustrating though… Thankfully more and more people are understanding the need for this option Bree xox