Each and every morning as I ride the train to work, I look to my favourite blogs to fill the commute time. It was during one of these mornings that it dawned on me just how important a mobile friendly layout is.
The fact is, when I open a blog up on my phone and it doesn’t have a mobile-friendly layout I usually exit out pretty quickly. The images are small, the writing is tiny, and you have to zoom in and out to really see anything.
If the navigation of your website on a computer is important to you, then why wouldn’t your mobile template be just as high on your priority list?
When your blogs layout is confusing and difficult to navigate you’ll immediately lose part of your readership. The goal is so make your layout – both on the computer and on a mobile device – to be easy to see and navigate to encourage your readers to stick around.
Why Your Blog Needs to Be Mobile Friendly
The “On the Go” Readers Will LOVE Your Blog
Like I mentioned at the beginning of today’s post, I read when I am on the go.
If your audience is from 18-24 or 25-34 than chances are a large part of your readership is comprised of students. Many students travel to and from school using public transportation – and what do people do on public transportation? They turn to their phones! Plus, when people are waiting or even are simply bored – they search on their phone.
Your Website will Be More Accessible Overall
Whether your audience is comprised of people who take transit, drive, or work – by having a website that is mobile friendly, you’re making your website easily accessible to everyone.
With a mobile friendly website, readers can easily pop on your website (from anywhere!) when they have a free moment and read your latest article.
You Will See Your Traffic Increase
By offering your blog on a platform that’s easy to navigate while on the go, you open your blog up to a ton more traffic.
The fact is, many people go on Pinterest, search on google, or flip through their favourite blogs on their phones and you want all of that possible traffic to land on your website and have them want to stick around.
By considering your audience and their habits, you’ll be able to broaden and grow it and get an increased rate of traffic.
Your Blogs Bounce Rate will Shrink
Like I mentioned, many possible readers come from sources such as google and Pinterest used on their mobile devices – and if they land on your page to find a poorly mapped out website then they are going to bounce off it.
By creating a layout that is mobile and user friendly you’ll be able to engage that audience enough that they won’t immediately hop off your website and you’ll be able to decrease your blogs bounce rate.
How to Find Out If Your Website is Mobile-Friendly:
If you’re not sure if your current layout is mobile friendly then find out for sure on Googles mobile friendly test. This is an easy and quick way to discover whether or not your layout is easy to use on a phone.